Influencer marketing with zero risk.
For brands, marketing managers and growth teams: pay only for delivered results, set your own price and you can never overpay.
You set the goal and the price. We deliver the results. You only ever pay for what was delivered, never a cent more.
Three steps. No wasted spend.
Set your KPI & price
Set your goal, then choose exactly what you pay for: views, interactions or conversions.
Creators deliver
Creators are paid on that agreed metric, so they work to maximize the exact result you want.
Pay only for what's delivered
You can only ever pay less than agreed, never more. No wasted spend.
Risk-free, guaranteed by the model.
Want 1,000,000 views at your price? You hit the goal, or you pay less. With pay-per-result, the answer is always yes.
Pick the model that fits you.
From reach to pure performance, you choose how you pay and you stay in control of the price.
Pay per view (CPM)
A set price per 1,000 views. Reach the audience you want at a price you control.
Pay per conversion
Pay only a share of the conversions you actually get, the ultimate no-risk model.
Reuse the winners
Keep top-performing content for your ads. Creators keep a share; you keep zero risk.
Traditional marketing vs p1b2.
Traditional
- Flat fee, paid no matter what
- You hope it performs
- A real risk of overpaying
- Data only after the campaign
- Rights bundled and overpriced
p1b2
- Pay only for delivered results
- Hitting your goal is built into the model
- You can never overpay
- Vetted creators and data up front
- Rights optional and affordable
Why it works
A win-win strategy where everyone comes out ahead.
Five parts of a performance channel.
Performance Influencer Campaigns
Creator campaigns designed around a defined outcome: views, site visits, signups or conversions.
Creator Sourcing & Strategy
Pre-vetted creators matched by audience fit, quality and conversion potential, not follower count.
Paid Amplification & Allowlisting
Turn organic creator content into a distribution engine with allowlisting, UTMs and paid spend.
Conversion Tracking & Reporting
Transparent dashboards that tie creator content to reach, clicks and conversions you can defend internally.
UGC / Creative Asset Engine
Creator content built to be reused across ads, product pages and paid media, not to vanish in 24 hours.
Goal first. Creators second.
A disciplined loop from KPI to optimization.
- 01
Define the KPI
We start from the business outcome (installs, signups, conversions), not a creator list.
- 02
Build the creator mix
Formats, audience fit and a compensation model matched to the goal.
- 03
Distribute
Organic plus paid amplification so the content reaches the right people.
- 04
Optimize
We read performance live and double down on what works.
Proof through method, not vanity logos.
Illustrative models: the shape of our work, not specific client results.
App launch sprint
- Goal
- Installs & first-time signups
- Approach
- A mix of vetted micro-creators, with the top performers allowlisted for paid amplification.
- Measure
- Blended CPM target under $30, tracked to installs via UTMs.
Always-on content loop
- Goal
- Consistent qualified traffic
- Approach
- A monthly creator rotation feeding a paid testing engine.
- Measure
- Cost-per-click and conversion trend, optimized week over week.
Conversion push
- Goal
- Checkouts / paid conversions
- Approach
- Proven creators, landing-page alignment and retargeting built from creator content.
- Measure
- CPA and ROAS reported against an agreed target.
The KPI framework we report on
Clear metrics you can defend internally.
Global reach, Tier-1 strength.
We work globally, with particular strength in Tier-1 markets across Europe, North America, Central America, Oceania and Southeast Asia.
Let's work together.
Brands pay only for results. Creators get paid fairly. Tell us which one you are and what you want to achieve.